At a time when consumers have more media than they can consume available at their fingertips, literally, acquiring earned media, aka free press, is increasingly difficult but not impossible. The example I am about to share may make you cringe, so buckle up.

Many successful people read a lot. Whether you are looking for a good read for yourself or a gift for the professional in your life, perhaps my list of life-changing books will inspire thoughtful ideas.

“Whatever amount of money is being given away is finite. I’d want to meet the person giving away his money and find out how he earned it, so that I can do the same.”