To provide useful tips and information in an entertaining manner that makes you want to hire us to speak and purchase our books because you love us that much!
Ranalli & Volpe, each with an entrepreneurial spirit, a unique perspective on marketing & communications, and an affinity for broadcast, teamed up to bring you Marketing RV. Don’t let the recreational vehicle fool you. Neither Lorraine nor Gene has a particular passion for these vehicles but both are passionate about helping others select the right vehicle to deliver the right message to the right audience. RV = Ranalli & Volpe. They are movers and shakers whose show is agile and mobile. Come on board and enjoy the ride!
In the inaugural episode of Marketing RV, Ranalli and Volpe discuss the importance of naming your brand, or product. The pair picked an easy and necessary topic to launch their show, as at that point they had no name for their podcast. They only knew they wanted to share with the masses their passion for marketing. Throughout the show, they discuss various methods for coming up with a brand name and how the process is part of defining your brand.